Viacom

  • Viewer Insight Kids Executive

    Locations UK-LONDON
    Posted Date 2 weeks ago(11/30/2018 4:23 AM)
    Function
    Research
    Brand
    Nickelodeon
    Position Level
    Hidden (30306)
  • Overview

    Job Title:           Viewer Insight Kids Executive, UKNEE

    Department:    Nickelodeon/Milkshake! 

    Location:           Hawley Crescent, London

    Reporting To:   Head Of Kids Viewer Insight UKNEE

     

     

    Nickelodeon

    The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month.  The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule!

     

    Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2.

     

    Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world merging with bespoke content online and a dedicated Nick app, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land

     

    Milkshake!

    Milkshake! is home to some of the world’s favourite pre-school characters. Channel 5 broadcasts 24 hours of children's programmes every week and 2017 was the strands best year ever amongst Kids 4-15 and 16-34 adults. Popular shows during the pre-school block include Peppa Pig, Ben and Holly, Shane The Chef, Floogals, Digby Dragon, Fireman Sam, Thomas and Friends, Nella the Princess Knight, Noddy: Toyland Detective and PAW Patrol

     

    Purpose Of The Role:

     

     

    Viewer Insight sits at the heart of the Viacom brands and understanding the core audience informs everything we do.  This role will support the Viacom Kids business in delivering clear, actionable insights through analytics, qualitative and quantitative research to meet the ongoing needs of the Kids Channels across VIMN.

     

    The main focus of this role is to monitor and observe programming and marketing viewing trends of Nickelodeon and Milkshake! and will work closely with Programming, Scheduling, Marketing, PR, On Air, Consumer Products and other Brand Insight teams to ensure the business is delivering the best possible product.

     

    Key Accountabilities:

     

    • To interrogate all available research sources to provide internal and external stakeholders with data analysis, creative, actionable insights to help inform decision making for all Kids channels across the Viacom portfolio – including Channel 5
    • Daily analysis and interrogation of the overnights
    • Tracking the performance of key competitor channels and brands
    • Preparing and presenting weekly, monthly, quarterly and annual reports on brand performance – including linear, non-linear and digital metrics to all departments
    • To work closely with the Pay forecasting and finance team to provide up to date insight and analysis and ensure joined up thinking and processes
    • To work with all Insight Brands in the UK – Youth & Entertainment Brands and Channel 5 portfolio

     

    Experience & Knowledge:

    •  Demonstrate a strong knowledge and interest in television and film, and a passion for children’s media
    • High level of numeracy
    • Proven knowledge of BARB & Techedge, media analysis tools and techniques
    • Experience of VOD/non-linear insight and online reporting ideal and not essential
    • Experience of online measurement ideal and not essential
    • Experience of survey design ideal and not essential
    • Ability to produce high quality written materials and deliver strong written and verbal presentations
    • An enthusiastic approach to work and an inquisitive mind
    • An ability to work efficiently under pressure and to agreed deadlines
    • A disciplined approach to work, ensuring projects and requests are seen through to a proper conclusion
    • Previous viewer insight and/or research analysis experience necessary, with a genuine interest in people and a curiosity for understanding TV viewing is essential
    • Previous experience in a Media company / Broadcaster would be ideal and not essential

      

    Competence Requirements: 

     

    Numerate and analytical – ability to work accurately with numbers and draw conclusions from the data, with a proactive approach to finding solutions

    • Team working – ability to work collaboratively with others
    • Administration – ability to work consistently, accurately and with a fine attention to detail
    • Relationship management – ability to build and develop relationships quickly with a variety of individuals
    • Planning and organising - able to prioritise and plan tasks effectively, working under pressure and meeting deadlines
    • Communication - able to get to be understood clearly by adopting a range of styles, tools and techniques and ability to present back findings
    • Motivation - A high degree of motivation and the ability to set own priorities
    • Resilience - manages personal effectiveness by managing emotions in the face of pressure, stamina to sustain performance when under pressure from tight schedules, deadlines and conflicting priorities
    • Commitment - Demonstrates an approach to work that is characterised by commitment, motivation and energy
    • Flexibility - adapts and works effectively with a variety of situations, working relationships, individuals or groups

    This job description is a guide to the work you will be initially required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role. This spec summaries the main aspects of the job but does not cover all the duties that the job holder may have to perform.

     

    At Viacom, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure that Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.

     

    Our Recruitment Privacy Notice for Viacom entities in the EEA and Switzerland is available https://www.viacom.com/recruitment-privacy-notice-eea-switzerland

     

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed