Job Title: Viewer Insight Kids Executive, UKNEE
Location: Hawley Crescent, London
Reporting To: Head Of Kids Viewer Insight UKNEE
The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule!
Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2.
Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world merging with bespoke content online and a dedicated Nick app, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land
Milkshake! is home to some of the world’s favourite pre-school characters. Channel 5 broadcasts 24 hours of children's programmes every week and 2017 was the strands best year ever amongst Kids 4-15 and 16-34 adults. Popular shows during the pre-school block include Peppa Pig, Ben and Holly, Shane The Chef, Floogals, Digby Dragon, Fireman Sam, Thomas and Friends, Nella the Princess Knight, Noddy: Toyland Detective and PAW Patrol
Purpose Of The Role:
Viewer Insight sits at the heart of the Viacom brands and understanding the core audience informs everything we do. This role will support the Viacom Kids business in delivering clear, actionable insights through analytics, qualitative and quantitative research to meet the ongoing needs of the Kids Channels across VIMN.
The main focus of this role is to monitor and observe programming and marketing viewing trends of Nickelodeon and Milkshake! and will work closely with Programming, Scheduling, Marketing, PR, On Air, Consumer Products and other Brand Insight teams to ensure the business is delivering the best possible product.
Experience & Knowledge:
Numerate and analytical – ability to work accurately with numbers and draw conclusions from the data, with a proactive approach to finding solutions
This job description is a guide to the work you will be initially required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role. This spec summaries the main aspects of the job but does not cover all the duties that the job holder may have to perform.
At Viacom, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure that Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.
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