Viacom

  • Head of Media Planning

    Locations UK-LONDON
    Posted Date 1 week ago(8/7/2018 5:30 AM)
    Function
    Programming/Scheduling
    Brand
    Nickelodeon
    Position Level
    Director
  • Overview

    What will you be responsible for...

     

    This role will be responsible for the allocation, management and optimization of Nickelodeon UK’s promotional airtime in order to achieve the channel’s business objectives, brand strategy and creative ambitions

     

    What will you be doing...

     

    Head of Nickelodeon Media Planning will be responsible for managing the UK media planning functionality, ensuring that all media plans across the Nick UK network of channels are planned, implemented and evaluated according to the agreed prioritization strategy. Responsibilities also include management of the Navigational strategy for UK channels and leading all post campaign analysis. The role will also span the planning and alignment of promotional messages across all consumer facing platforms

     

    Apply the principles of media planning and use all available research data to create the most audience focused promotional plans and schedules


    Responsibility for creating and implementing short - long term media planning strategies in line with yearly budget process


    Maintain UK Airtime Planner according to launch dates and property prioritization plans


    Undertake ongoing audit of promotional inventory to ensure Airtime Planner ‘supply’ is accurate


    Compose on air campaign laydowns for key property launches


    Work closely with Programming, Marketing, Creative Services, Channel

    Operations to identify key priorities and contribute to promotional briefs


    Track schedule hotspots, co-ordinating the creation and placement of navigation/graphics to minimize audience churn and bolster portfolio reach


    Manage promotional and continuity makelist documentation


    Implementation of multi-platform media planning, aligning promotional messages across all consumer touch points


    Build and maintain close relationship with Creative Services and Operations to ensure the timely sign off, compliance and delivery of all interstitial material


    Liaison figure with Channel Ops team overseeing the workflow between departments and ensuring Ch.Ops are updated on all campaign information


    Construct media plans, monitor delivery and present in depth post campaign reviews


    Complete regular competitive analyses


    Create monthly break patterns to strategically protect key programming properties without damaging commercial impacts


    Model sponsorship scenarios and delivery for the Commercial teams


    Manage systems development, inputting into all decisions that affect the Media Planning team’s processes and workflow


    Provide leading contributions to ad hoc business development/programming/research projects


    Provide media planning best practice instruction to rest of Nickelodeon Cluster


    Manage the performance and developmental needs of the team of the Media Planning Manager and Media Planning Assistant

     

    You will need the following to succeed...

     

    Passion and knowledge of all Nick content and knowledge of the Kids TV marketplace and the competitive picture


    A proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research


    An understanding and awareness of our key competitors


    Experience as a peer lead across non UK Markets


    Experience of presenting to a wide range of audiences


    Proven experience in effectively and diplomatically dealing with a wide range of departments and levels within the organisation


    Experience in influencing and working with senior managers, both tactfully and assertively


    Experience in managing a team, including personnel development and the ability to motivate and listen


    Ability to co-ordinate a combination of roles and work under pressure


    Ability to analyse workflow and take decisive action to achieve better practice

     

    Experience in systems development


    Demonstrable understanding of the editorial and transmission requirements of the schedule


    Demonstrable understanding of the commercial broadcast marketplace


    Outstanding eye for detail, numeracy and organisational skills


    Fast, methodical and accurate


    Team player with ‘can do’ attitude

     

     

    Our Recruitment Privacy Notice for Viacom entities in the EEA and Switzerland is available here.

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