• Head of Media Planning

    Locations UK-LONDON
    Posted Date 1 week ago(8/7/2018 5:30 AM)
    Position Level
  • Overview

    What will you be responsible for...


    This role will be responsible for the allocation, management and optimization of Nickelodeon UK’s promotional airtime in order to achieve the channel’s business objectives, brand strategy and creative ambitions


    What will you be doing...


    Head of Nickelodeon Media Planning will be responsible for managing the UK media planning functionality, ensuring that all media plans across the Nick UK network of channels are planned, implemented and evaluated according to the agreed prioritization strategy. Responsibilities also include management of the Navigational strategy for UK channels and leading all post campaign analysis. The role will also span the planning and alignment of promotional messages across all consumer facing platforms


    Apply the principles of media planning and use all available research data to create the most audience focused promotional plans and schedules

    Responsibility for creating and implementing short - long term media planning strategies in line with yearly budget process

    Maintain UK Airtime Planner according to launch dates and property prioritization plans

    Undertake ongoing audit of promotional inventory to ensure Airtime Planner ‘supply’ is accurate

    Compose on air campaign laydowns for key property launches

    Work closely with Programming, Marketing, Creative Services, Channel

    Operations to identify key priorities and contribute to promotional briefs

    Track schedule hotspots, co-ordinating the creation and placement of navigation/graphics to minimize audience churn and bolster portfolio reach

    Manage promotional and continuity makelist documentation

    Implementation of multi-platform media planning, aligning promotional messages across all consumer touch points

    Build and maintain close relationship with Creative Services and Operations to ensure the timely sign off, compliance and delivery of all interstitial material

    Liaison figure with Channel Ops team overseeing the workflow between departments and ensuring Ch.Ops are updated on all campaign information

    Construct media plans, monitor delivery and present in depth post campaign reviews

    Complete regular competitive analyses

    Create monthly break patterns to strategically protect key programming properties without damaging commercial impacts

    Model sponsorship scenarios and delivery for the Commercial teams

    Manage systems development, inputting into all decisions that affect the Media Planning team’s processes and workflow

    Provide leading contributions to ad hoc business development/programming/research projects

    Provide media planning best practice instruction to rest of Nickelodeon Cluster

    Manage the performance and developmental needs of the team of the Media Planning Manager and Media Planning Assistant


    You will need the following to succeed...


    Passion and knowledge of all Nick content and knowledge of the Kids TV marketplace and the competitive picture

    A proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research

    An understanding and awareness of our key competitors

    Experience as a peer lead across non UK Markets

    Experience of presenting to a wide range of audiences

    Proven experience in effectively and diplomatically dealing with a wide range of departments and levels within the organisation

    Experience in influencing and working with senior managers, both tactfully and assertively

    Experience in managing a team, including personnel development and the ability to motivate and listen

    Ability to co-ordinate a combination of roles and work under pressure

    Ability to analyse workflow and take decisive action to achieve better practice


    Experience in systems development

    Demonstrable understanding of the editorial and transmission requirements of the schedule

    Demonstrable understanding of the commercial broadcast marketplace

    Outstanding eye for detail, numeracy and organisational skills

    Fast, methodical and accurate

    Team player with ‘can do’ attitude



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